Customer relationship management isn’t just about targeting new customers. It is about managing your business’s relationship with existing clients and retaining their loyalty. The relationship you have with your customers can spread over a number of months, from the point they first enquire about your services, to the moment you hand over a completed job. Many construction businesses in the United Kingdom implement CRM software, which integrates all of the information related to sales, and acts as a database for customer details and project specifications. CRM software makes it much easier for businesses to manage their relationship with customers. You can easily record interactions and programme the software, so that it handles enquiries and orders automatically. Using this software will help to increase your businesses efficiency. Your employees will have easy access to all of the information they need, meaning they can get on with their jobs, without having to refer back to the customer for guidance.